Day # 11
Only a few more days until Valentine's Day! Check out Vodafone's "Elevator" ad. Although I kind of hate astrology updates and the horoscopes that are in the newspapers/magazines, this ad is adorable. This all-day elevator ride seems like an allegory for the trials that we go through to find that ideal love. I think this is the first good ad for this kind of texting service.
There was one commercial that really surprised during the Super Bowl; EA's commercial for Dante's Inferno featuring "Ain't No Sunshine" by Bill Withers. While it was not one of my favorite commercials and the game doesn't really interest me, the song that was paired with the visuals has kept the commercial replaying in my head. I think juxtapositions in commercials work really well because they cause your mind to really think about the commercial instead of just watching it with your eye glazed over. It reminds me of Starburst's "Contradictions: Scotch Korean" commercial, which if you think about it doesn't make any sense (not that there shouldn't be Scotch Koreans, but the fact that being Scotch Korean is not really a contradiction). However, this tactic still keeps your mind on the commercial.
x,
Chace
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