It's time to change it up a bit with a print ad that I love.
Everyone loves the story of the underdog and Rosetta Stone has used this weakness to their advantage. Just look:
The simplicity of the ad is what drew me to it. The copy is funny and although it is ridiculous, we recognize the plight of the underdog to get have he wants. We root for him and in doing so, we root for the product to work. All-in-all a very effective ad.
And of course, because I can't resist commercial ads here is a Unilever ad that utilizes a new form of advertising that we see popping up now and again...the feature length ad. This type of ad is longer than your regular 15 or 30-second spots and involve a more detailed plot and beautifully shot scenes.
So here is one, I presume from Asia: Alchemy.
It's reminiscent of the Chanel No.5 ads that has recently popularized this style of advertising.I feel the Nicole Kidman version is more spot on with the American public's taste, but the Audrey Tautou one is also beautifully done.
x,
Chace
The Faux-hattanite
So here is one, I presume from Asia: Alchemy.
It's reminiscent of the Chanel No.5 ads that has recently popularized this style of advertising.I feel the Nicole Kidman version is more spot on with the American public's taste, but the Audrey Tautou one is also beautifully done.
x,
Chace
The Faux-hattanite
If I had to rank them, I'd go Audrey Tautou, Alchemy, and then Nicole Kidman. The Kidman ad, just didn't appeal to me, I didn't like the presentation. I really liked the Alchemy commercial idea, but the product just feels like its a weird sell. When I think love, I usually don't think facial cream. But I do have to say, it got me to remember the facial cream and I loved the idea, so it really works. Audrey's commercial worked well and really had a nice fit.
ReplyDeleteI know I've exceeded my needed amount of comments to your blog, but I find myself coming to your blog everyday to see what's next... highly intriguing blog focus IMO.
Hm, interesting. It's nice to hear an alternative perspective.
ReplyDeleteYeah, the facial cream ad was a little disconnected, but it keeps the observer interested for however long this campaign ran.