The Underdog

This is the post for Day 6.....I had a 21st birthday party last night so I didn't get home in time to post.

It's time to change it up a bit with a print ad that I love.

Everyone loves the story of the underdog and Rosetta Stone has used this weakness to their advantage. Just look:

The simplicity of the ad is what drew me to it. The copy is funny and although it is ridiculous, we recognize the plight of the underdog to get have he wants. We root for him and in doing so, we root for the product to work. All-in-all a very effective ad.

And of course, because I can't resist commercial ads here is a Unilever ad that utilizes a new form of advertising that we see popping up now and again...the feature length ad. This type of ad is longer than your regular 15 or 30-second spots and involve a more detailed plot and beautifully shot scenes.

So here is one, I presume from Asia: Alchemy.

It's reminiscent of the Chanel No.5 ads that has recently popularized this style of advertising.I feel the Nicole Kidman version is more spot on with the American public's taste, but the Audrey Tautou one is also beautifully done.

x,
Chace
The Faux-hattanite