One of the coolest cars at the show: the Viper
I dismiss many of the ads that are posted in the subway cars because, usually they don't apply to me. Most of the time they advertise books I would never read or English classes I don't need to take. The ad for the auto show however was very useful. It made me think about how many times we see these ads when riding the subway. I know that when I'm sitting on the train I look to the ads for entertainment and distraction, so much so that they have become ingrained into my mind. I can actively recall ads for Monroe College or Dr. Zizmore's dermatological practice even though I will never go to these places.
One of the subway car ad campaigns that I really like is the Jameson campaign. I may be biased because I went to the distillery in Ireland and fell in love with the place, but the campaign is quite amusing and I see many commuters reading the ads. The copy is simple and funny. The ads are just the words in an old sailor script scrawl on an emerald green background with a picture of a Jameson bottle.
Here's some of the copy from the campaign:
“My son isn’t named after me, he’s named after my whiskey.”
“The first official tour of my distillery happened in 1780 when pirates broke in and drank all my whiskey.”
“A 400lb bear once tried to ravage a barrel of my whiskey. That bear is now a rug.”
“A king once offered me a generous gift if I revealed my distillation process. But then I thought, what am I going to do with Prussia?”
“A wise man asked me why my whiskey was triple distilled. I had to wonder whether the man was so wise.”
“In 1780 I was turned down by the Navy. They said I could better serve Ireland if I kept making whiskey.”Courtesy of KMerrittBlog
x,
Chace
The Fauxhattanite
Very rarely are the subways ads meaningful to me or anyone else I know. Actually, they are usually something that we would make fun of. I guess they do have an impact on some people though..there has to be a reason that companies continue to buy up that space.
ReplyDelete