Tuesday, May 14, 2013

The Power of Touch: Windows 8's Bizarre Commercials

Here is one of the wacky commercials Windows created to promote its new operating system. I find their use of humor and seemingly unrelated actions, like putting on makeup or carving up a watermelon, to be wildly successful.
 “We created these online-only social videos for the Asian market, where they were well-received," a Microsoft spokesperson told Mashable. "As with most of our global work, we are now sharing them on the Windows YouTube channel."

 The videos were accidentally posted on the company's general YouTube account this week. See the other two commercials on Mashable.